King Island Milk

King Island milk advertising and packaging project for TAFE.

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King Island is an island with very stormy weather and I decided to implement that into
the label and use the catchphrase “Take a sip of the shining sun after the storm“to convey a sense of hardship to the customer.

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The lighthouse used in the label is a reference to a symbolic lighthouse in King Island, the Cape Wickham Lighthouse. I first imported an image of the lighthouse then traced and refined it in illustrator.